Exploring Superior Options to BuzzSumo for In-Depth Content Insights and Effective SEO Techniques | The Ultimate Toolkit

BuzzSumo has long been a favorite among content marketers for its powerful content research and social media analysis capabilities. However, several other tools offer similar or even enhanced features that can take your content strategy to the next level. In this article, we’ll explore the top BuzzSumo alternatives that can help you discover trending topics, analyze competitors, and optimize your content for maximum engagement. Whether you’re looking for more affordability, advanced analytics, or specific functionalities, these tools are worth considering for your content marketing toolkit.

Table of Contents

• 1. SEO PowerSuite
  • Pricing Plans:
    * Free Plan
    * Professional Plan
    * Enterprise Plan
  • Pros:
  • Cons:
• 2. Ahrefs
  • Pricing plans:
    * Lite
    * Standard
    * Advanced
    * Enterprise
  • Pros:
  • Cons:
• 3. SEMrush
  • Pricing plans:
    * Pro
    * Guru
    * Business
  • Pros:
  • Cons:
• 4. SocialPilot
  • Pricing plans:
    * Free
    * Agency+
    * Agency
    * Small Team
    * Professional
  • Pros:
  • Cons:
• 5. ContentStudio
  • Pricing plans:
    * Starter
    * Pro
    * Agency
  • Pros:
  • Cons:
• 6. DrumUp
  • Pricing plans:
    * Free
    * Starter
    * Pro
    * Small Business
    * Level 1
    * Level 2
  • Pros:
  • Cons:
• 7. Curata
  • Pricing plan:
  • Pros:
  • Cons:
• 8. NinjaOutreach
  • Pricing plans:
    * Bronze Ninja
    * Silver Ninja
    * Gold Ninja
    * Premium
  • Pros:
  • Cons:
• 9. Feedly
  • Pricing plans:
    * Standard
    * Advanced
  • Pros:
  • Cons:
• 10. Google Trends
  • Pricing plan:
  • Pros:
  • Cons:
• 11. Sprout Social
  • Pricing plans:
    * Standard
    * Professional
    * Advanced
    * Enterprise
  • Pros:
  • Cons:
• 12. Hootsuite
  • Pricing plans:
    * Professional
    * Team
    * Enterprise
  • Pros:
  • Cons:
• 13. Brandwatch
  • Pricing plans:
    * Consumer Intelligence
    * Social Media Management
    * Influencer Marketing
  • Pros:
  • Cons:
• 14. Mention
  • Pricing plans:
    * Solo
    * Pro
    * ProPlus
    * Company Plan
  • Pros:
  • Cons:
• 15. Ubersuggest
  • Pricing plans:
    * Individual
    * Business
    * Enterprise
  • Pros:
  • Cons:
• 16. GetKeywords
  • Pricing plans:
    * Free
    * Startup
    * Growth
    * Executive
  • Pros:
  • Cons:
• 17. Similarweb
  • Pricing plans:
    * Starter
    * Professional
    * Team
    * Enterprise
  • Pros:
  • Cons:
• 18. Vestorly
  • Pricing plan:
  • Pros:
  • Cons:
• 19. Scoop.it
  • Pricing plans:
    * Free
    * Pro
    * Plus
    * Enterprise
  • Pros:
  • Cons:
• Conclusion

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1. SEO PowerSuite

At SEO PowerSuite, we offer a comprehensive set of SEO tools designed to cover all aspects of search engine optimization. Our robust functionalities include rank tracking, backlink analysis, site audit, and on-page SEO optimization, making us a powerful alternative to BuzzSumo. Our suite of tools, including Rank Tracker, SEO SpyGlass, WebSite Auditor, and LinkAssistant, provides a holistic approach to SEO management. Each tool within our suite is tailored to handle specific SEO tasks, making us an indispensable resource for marketers and SEO professionals.

One of our standout features is the ability to perform deep keyword research and competitor analysis. This allows you to discover profitable keywords, track your search engine rankings, and analyze competitors’ strategies. Additionally, our backlink analysis tool helps you identify valuable link-building opportunities by examining the backlink profiles of competitors. Our site audit tool ensures that your website is free of technical issues that could hinder its performance on search engines. Overall, SEO PowerSuite offers a comprehensive solution for improving a website’s SEO performance, making us a strong contender against BuzzSumo for those focusing on search engine optimization.

Pricing Plans:

Free Plan

Ideal for those just starting out with SEO, our Free Plan provides unlimited keyword tracking, site crawling, and auditing for up to 500 URLs. You can also enjoy in-app content optimization, backlink tracking and auditing for up to 1,100 links, and link prospecting for up to 1,000 prospects. This plan also includes the ability to save projects, a dedicated query processing system for captcha-free checks, and basic report generation features.

Professional Plan

Priced at $299 per year, the Professional Plan includes all the features of the Free Plan, but with significant upgrades. This plan offers unlimited site crawling and auditing, unlimited backlink tracking and link auditing, and unlimited link prospecting and outreach. Additionally, it includes advanced reporting capabilities such as scheduled reports and report delivery, and the ability to print reports on paper with watermarks. For those who opt for a longer commitment, we offer a 2-year plan at $478 (saving 20%) and a 3-year plan at $591 (saving 34%).

Enterprise Plan

At $499 per year, the Enterprise Plan is designed for those who need the most comprehensive SEO solution. It includes all the features of the Professional Plan, but with additional enhancements such as the ability to print reports on paper without watermarks, more advanced scheduling for reports and report delivery, and extended data export options including .csv, .sql, and .html formats. For longer commitments, we provide a 2-year plan at $798 (saving 20%) and a 3-year plan at $987 (saving 34%).

Pros:

• Comprehensive SEO toolset
• In-depth keyword and competitor analysis
• Backlink analysis and link-building opportunities
• Regular updates and customer support

Cons:

• Steeper learning curve for beginners
• Requires installation on desktop

2. Ahrefs

Ahrefs is a well-known SEO toolset that offers a wide range of features, including keyword research, site audit, and rank tracking. It’s particularly powerful in backlink analysis, with one of the largest databases of backlinks. This makes Ahrefs an excellent alternative to BuzzSumo for those who need extensive data on backlinks and SEO performance. Ahrefs’ Content Explorer feature allows users to find trending topics in their industry by entering keywords and discovering articles based on total shares, search engine traffic, and other metrics. This functionality closely mirrors BuzzSumo’s content discovery capabilities but goes a step further by showing the most visited pages.

Moreover, Ahrefs helps users identify influencers who share relevant content, enabling targeted outreach campaigns. Users can sort influencers by follower count and export data for more efficient outreach efforts. Additionally, Ahrefs provides valuable SEO tools such as keyword research, link building, and website audits, making it a comprehensive tool for improving website performance. The ability to check the pages that receive the most visits adds an extra layer of insight for content marketers and SEO professionals.

Pricing plans:

Lite

Lite plan provides essential data for small businesses and hobby projects. Priced at $129 per month if billed monthly or $1,290 per year ($108 per month) with an annual subscription, this plan includes 5 projects, 6 months of history, 1 included user, and 500 credits per user per month. You can add up to 2 additional users at $40 per user per month.

Standard

The Standard plan is perfect for freelance SEOs and marketing consultants, offering more tools and data. This plan costs $249 per month or $2,490 per year ($208 per month) with annual billing. It includes 20 projects, 2 years of history, 1 included user, and unlimited credits per user per month. You can add up to 5 additional users at $60 per user per month.

Advanced

Ideal for lean in-house marketing teams, the Advanced plan is priced at $449 per month or $4,490 per year ($374 per month) with an annual subscription. This plan includes 50 projects, 5 years of history, 1 included user, and unlimited credits per user per month. Up to 10 additional users can be added at $80 per user per month.

Enterprise

Customized to fit the needs of agencies and enterprises, the Enterprise plan starts at $14,990 per year. It includes 100 projects, unlimited history, 3 included users, and unlimited credits per user per month. Additional users can be added at $1,000 per user per year. This plan also offers premium features like API access, audit logs, and advanced reporting capabilities.

Pros:

• Extensive backlink database
• Comprehensive keyword research tools
• Competitor analysis and rank tracking
• User-friendly interface

Cons:

• Higher price point compared to some alternatives
• Can be overwhelming for beginners

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3. SEMrush

SEMrush is a versatile tool that offers a variety of features for SEO, content marketing, competitor research, PPC, and social media marketing. As an alternative to BuzzSumo, SEMrush includes tools like Link Builders, which helps automate outreach campaigns for acquiring backlinks. Its vast array of over 40 tools makes it a go-to solution for marketers and professional bloggers. SEMrush’s keyword research and competitor analysis capabilities are particularly strong, helping users identify opportunities to improve their search engine rankings.

In addition to these features, SEMrush provides valuable insights into content performance and social media metrics. The platform’s comprehensive toolset includes content creation and optimization suggestions, which can help users enhance their content strategy. SEMrush also offers tools for tracking keyword rankings and monitoring website performance, making it a holistic solution for digital marketing efforts. With its extensive range of features, SEMrush is a worthy alternative to BuzzSumo for those looking to enhance their overall marketing strategy.

Pricing plans:

Pro

The Pro plan is designed for newbies and small teams, priced at $139.95 per month or $1,548 per year ($129 per month) with an annual subscription. It includes 5 projects, 500 keywords to track, 10,000 results per report, and access to SEO, PPC, and research tools. Users can add additional features like Semrush Local and Social Management for an extra monthly fee.

Guru

Targeting agencies and mid-size businesses, the Guru plan costs $249.95 per month or $2,988 per year ($249 per month) with annual billing. This plan includes 15 projects, 1,500 keywords to track, 30,000 results per report, and additional features like the Content Marketing Toolkit, historical data, and Looker Studio integration. Users can add extra functionalities like Semrush Trends and Agency Growth Kit for an additional fee.

Business

Designed for large agencies and enterprises, the Business plan is priced at $499.95 per month or $5,988 per year ($499 per month) with an annual subscription. It includes 40 projects, 5,000 keywords to track, 50,000 results per report, and all Guru features plus Share of Voice, API access, and PLA analytics. Custom plans are available for businesses with specific needs.

Pros:

• Comprehensive digital marketing toolset
• Robust keyword and competitor research
• Content optimization suggestions
• Social media and PPC tools

Cons:

• Higher cost for advanced plans
• Steep learning curve for new users

4. SocialPilot

SocialPilot is a social media management platform designed to streamline the scheduling, publishing, and analysis of social media content. The platform offers tools for managing multiple social media accounts, tracking engagement metrics, and analyzing social media performance. SocialPilot’s bulk scheduling feature makes it easy to plan and schedule content in advance, saving time and effort.

In addition to social media management, SocialPilot provides social listening and reporting features. Users can monitor brand mentions, track audience sentiment, and generate reports to measure the effectiveness of their social media strategies. The platform also supports team collaboration, making it easy for social media teams to work together and manage multiple accounts. With its comprehensive toolset, SocialPilot is a strong alternative to BuzzSumo for social media management and performance analysis.

Pricing plans:

Free

Each plan offers a free 14-day trial with no credit card required, allowing users to explore the features and decide on the best fit for their needs. For customized solutions, such as Enterprise or White Label plans, SocialPilot offers personalized demos and additional support.

Agency+

The Agency+ plan is designed for large agencies managing multiple clients and social media accounts. It is priced at $200 per month when billed monthly or $170 per month when billed annually, offering a 15% discount. This plan includes 50 social media accounts, unlimited users, unlimited clients, client approval workflows, a content library, and white-label solutions. It is ideal for agencies needing extensive management and collaboration capabilities.

Agency

The most popular plan, Agency, is targeted at medium-sized agencies. It costs $100 per month when billed monthly or $85 per month when billed annually, saving 15%. This plan provides access to 30 social media accounts, 6 users, unlimited clients, client approval workflows, and a content library. It caters to agencies looking for a robust but slightly smaller-scale solution than the Agency+ plan.

Small Team

The Small Team plan is perfect for smaller teams needing to manage multiple social media accounts. Priced at $50 per month when billed monthly or $42.50 per month when billed annually, it offers a 15% discount. This plan supports 20 social media accounts and 3 users, along with access to a content library. It is suitable for small teams requiring efficient social media management tools.

Professional

For individual professionals or small operations, the Professional plan costs $30 per month when billed monthly or $25.50 per month when billed annually, with a 15% discount. This plan includes 10 social media accounts and 1 user, providing basic but essential social media management features. It is ideal for solo entrepreneurs or freelancers.

Pros:

• Comprehensive social media management tools
• Bulk scheduling feature
• Robust social listening and reporting
• Team collaboration support

Cons:

• Higher cost for advanced features
• May require time to learn all functionalities

5. ContentStudio

ContentStudio is an all-in-one content marketing and social media management platform. It offers robust features for content discovery, planning, creation, and publishing across multiple channels. The platform’s predictive analytics can forecast a post’s potential virality based on social engagement data, helping users make data-driven decisions. ContentStudio’s unified social inbox allows users to manage all their social media interactions in one place, streamlining their workflow.

The platform also includes a content calendar for planning and scheduling posts, as well as automation workflows for content curation and publishing. Its analytics and reporting features provide insights into content performance and social media engagement, enabling users to optimize their strategies. With its comprehensive toolset, ContentStudio serves as a powerful alternative to BuzzSumo for those looking to manage their content marketing and social media efforts in one place.

Pricing plans:

Starter

Starter plan, ideal for solo entrepreneurs and freelancers, costs $25 per month or $20 per month billed yearly ($240 per year). It includes 1 workspace, 5 social accounts, 1 user, 10 GB storage, and AI-generated 10K words and 10 images per month. Features include social composer, AI writer, social media analytics, and content discovery.

Pro

Tailored for growing businesses and teams, the Pro plan is priced at $49 per month or $40 per month billed yearly ($480 per year). It includes 1 workspace, 10 social accounts, 2 users, 10 GB storage, and AI-generated 20K words and 10 images per month. Additional features include social media inbox, content approval workflow, and team collaboration.

Agency

Perfect for digital marketing agencies, the Agency plan costs $99 per month or $80 per month billed yearly ($960 per year). It includes 5 workspaces, 25 social accounts, 5 users, 20 GB storage, and AI-generated 50K words and 20 images per month. This plan offers complete client management, competitor analytics, live training, and dedicated support.

Pros:

• All-in-one content marketing solution
• Predictive analytics for social media posts
• Unified social inbox
• Robust content planning and scheduling tools

Cons:

• Higher cost for advanced features
• May require time to learn all functionalities

6. DrumUp

DrumUp is a versatile content marketing and social media management tool that helps users discover, curate, and schedule content across various platforms. It offers features like automatic content recommendations based on past shares and engagement, making it easier to find relevant and high-performing content. DrumUp’s intuitive interface and seamless integration with major social media platforms make it a user-friendly alternative to BuzzSumo.

The tool also provides analytics to track social media engagement and measure the effectiveness of content strategies. Users can manage multiple social media accounts, schedule posts, and track performance metrics from a single dashboard. DrumUp’s content library includes a variety of resources such as GIFs and emojis to enhance social media posts. Overall, DrumUp is a valuable tool for content marketers and social media managers looking to streamline their workflow and improve engagement.

Pricing plans:

Free

Free plan offers basic features and is available forever after a 14-day trial period. It includes limited content discovery and scheduling capabilities.

Starter

The Starter plan, priced at $15 per month, includes advanced content discovery, scheduling, and basic analytics. It’s ideal for individuals and small teams looking to enhance their social media presence.

Pro

At $39 per month, the Pro plan provides comprehensive content marketing features, including analytics and reporting. This plan is suited for small businesses aiming to boost their social media engagement.

Small Business

The Small Business plan costs $79 per month and offers extensive content marketing tools, including advanced analytics and strategy calls. It’s designed for businesses looking for robust content marketing solutions.

Level 1

Level 1 plan, priced at $495 per month, includes 1 blog per month, 20 social posts, 25 industry posts, basic analytics, a 60-minute strategy call per quarter, and free onboarding support. It also includes employee advocacy for 20 users.

Level 2

The Level 2 plan costs $995 per month and offers 2 blogs per month, 40 social posts, 50 industry posts, advanced analytics, a dedicated Customer Success Manager, and monthly strategy calls. It includes employee advocacy for 50 users and additional features like newsletters and customer support.

Pros:

• Automatic content recommendations
• Intuitive interface and easy integration
• Comprehensive social media analytics
• Affordable pricing options

Cons:

• Limited advanced features
• May not support all social media platforms

7. Curata

Curata is a content curation and management platform designed to help marketers find, organize, and share relevant content. The platform simplifies the content curation process by providing users with a steady stream of high-quality content based on their interests and industry trends. Curata’s advanced algorithms ensure that users receive the most relevant and up-to-date content, making it a strong alternative to BuzzSumo.

In addition to content curation, Curata offers tools for content creation and publishing. Users can manage their content production workflow, publish content across multiple channels, and analyze the performance of their content. The platform also integrates with various CMS and marketing automation tools, streamlining the content marketing process. Curata’s focus on content curation and management makes it an excellent choice for marketers looking to enhance their content strategy.

Pricing plan:

For detailed information on Curata’s pricing plans, please refer to their official website. Curata offers custom pricing based on the specific needs and scale of content curation and management required. Their plans include advanced content discovery, creation, and distribution features, tailored to meet the demands of various businesses and marketing teams.

Pros:

• Advanced content curation algorithms
• Integrated content creation and publishing tools
• Seamless CMS and marketing automation integration
• User-friendly interface

Cons:

• Custom pricing can be expensive
• Limited influencer discovery features

8. NinjaOutreach

NinjaOutreach is a comprehensive influencer marketing and outreach tool that simplifies the process of finding influencers and managing outreach campaigns. The platform offers a vast database of influencers, allowing users to search based on specific criteria such as niche, engagement metrics, and audience demographics. NinjaOutreach’s CRM capabilities enable users to manage relationships with influencers and track the progress of their outreach efforts.

The tool also includes features for automated email outreach, making it easier to send personalized messages to influencers. Users can track the performance of their campaigns, analyze engagement metrics, and measure the ROI of their influencer marketing efforts. NinjaOutreach’s focus on influencer marketing and outreach makes it a valuable alternative to BuzzSumo for those looking to leverage influencer partnerships to boost their content strategy.

Pricing plans:

Bronze Ninja

The Bronze Ninja plan is designed for individuals, priced at $49 per month when billed annually at $588 (down from $1,788). This plan includes access to the full search of 120 million influencers, chat support, and onboarding. It offers 1 seat, 1 connected email, outreach to 100 influencers per month, 300 emails sent, 2 campaigns, 50 searches per hour, and audience views up to 100.

Silver Ninja

Ideal for professionals, the Silver Ninja plan costs $99 per month when billed annually at $1,188 (down from $3,588). It includes 2 seats, 1 connected email, outreach to 300 influencers per month, 2,000 emails sent, 10 campaigns, 50 searches per hour, API access, and audience views up to 300. This plan also offers import/export features and enhanced support options.

Gold Ninja

The Gold Ninja plan is tailored for businesses and is priced at $199 per month when billed annually at $2,388 (down from $5,988). It includes 1 seat, 3 connected emails, outreach to 500 influencers per month, 4,000 emails sent, 20 campaigns, 50 searches per hour, API access, audience views up to 500, eCommerce integration, and social media tracking.

Premium

For those seeking more premium features and options, NinjaOutreach offers custom premium plans. These plans are tailored to meet specific needs and come with additional features beyond the Gold Ninja plan. Pricing details are available upon request.

Pros:

• Extensive influencer database
• CRM capabilities for relationship management
• Automated email outreach features
• In-depth campaign performance tracking

Cons:

• Higher cost for advanced features
• Can be overwhelming for beginners

9. Feedly

Feedly is an RSS feed reader that helps users discover and organize content from their favorite websites and topics. The platform aggregates content from various sources into a single feed, making it easier to stay updated on industry trends and relevant news. Feedly’s AI-powered assistant, Leo, helps users filter out irrelevant content and focus on what matters most, providing a personalized content discovery experience.

In addition to content discovery, Feedly offers tools for organizing and sharing content. Users can create custom feeds based on their interests, save articles for later reading, and share content with their team or social media networks. Feedly’s integration with various third-party tools enhances its functionality, making it a versatile alternative to BuzzSumo for content discovery and organization.

Pricing plans:

Standard

The Standard plan is priced at $1,200 per month, billed annually. It includes 100 AI feeds, market intelligence AI models, company and trend insights cards, team collaboration tools, 5 newsletter templates, and up to 10 seats. This plan also provides access to a dedicated customer service manager.

Advanced

The Advanced plan costs $2,400 per month, billed annually. It includes all Standard plan features plus 200 AI feeds, an emerging trend dashboard, 2,000 AI actions, 20 newsletter templates, up to 25 seats, API access, single sign-on, unlimited workshops and training, and large company lists. This plan is designed for teams needing comprehensive market intelligence and advanced collaboration tools.

Pros:

• AI-powered content filtering
• Customizable content feeds
• Integration with third-party tools
• User-friendly interface

Cons:

• Limited advanced features in the free plan
• No direct influencer discovery tools

10. Google Trends

Google Trends is a free tool that provides insights into the popularity of search terms over time. Users can explore trending topics, compare search terms, and analyze search interest by location and time. Google Trends is particularly valuable for content marketers looking to identify emerging trends and create content that resonates with their audience. The tool’s visual representation of search data makes it easy to understand and interpret trends.

In addition to tracking search trends, Google Trends offers features for exploring related queries and identifying rising topics. This helps users uncover new content ideas and optimize their content strategy based on search interest. While it may not offer the same depth of features as BuzzSumo, Google Trends is a valuable tool for understanding search behavior and staying updated on trending topics.

Pricing plan:

• Free

Pros:

• Free to use
• Visual representation of search trends
• Identifies emerging topics and related queries
• Easy to use and understand

Cons:

• Limited to search trend data
• No social media or influencer discovery features

11. Sprout Social

Sprout Social is a comprehensive social media management platform designed to streamline social media activities and enhance engagement. The platform offers tools for scheduling and publishing content, monitoring brand mentions, and analyzing social media performance. Sprout Social’s social listening capabilities help users track conversations and trends, making it a valuable alternative to BuzzSumo for managing social media presence.

In addition to social media management, Sprout Social provides robust analytics and reporting features. Users can track key performance metrics, analyze audience engagement, and generate detailed reports to measure the effectiveness of their social media strategies. The platform also supports team collaboration, making it easy for social media teams to work together and manage multiple accounts. With its comprehensive toolset, Sprout Social is an excellent choice for businesses looking to optimize their social media marketing efforts.

Pricing plans:

Standard

The Standard plan is perfect for small teams managing a few profiles across social networks, priced at $199 per seat per month when billed annually or $249 billed monthly. It includes 5 social profiles, an all-in-one social inbox, publishing and scheduling tools, a social content calendar, review management, and basic reporting features.

Professional

Best for teams handling many profiles with high engagement, the Professional plan costs $299 per seat per month when billed annually or $399 billed monthly. It includes all Standard plan features plus unlimited social profiles, competitive reports, custom workflows, advanced scheduling, saved replies, a digital asset library, and paid social reporting.

Advanced

Designed for cross-functional teams and workflows, the Advanced plan is priced at $399 per seat per month when billed annually or $499 billed monthly. It includes all Professional plan features plus message spike alerts, AI-enhanced tools, chatbots, sentiment analysis, automated actions, CSAT and NPS surveys, scheduled report delivery, and integrations with helpdesk and CRM systems.

Enterprise

Tailored for organizations with large-scale social media operations, the Enterprise plan offers custom pricing. It includes all Advanced plan features plus tailored implementation and onboarding, professional consulting services, 24/5 prioritized customer support, and premium solutions like social listening, premium analytics, employee advocacy, and influencer marketing.

Pros:

• Comprehensive social media management tools
• Advanced social listening capabilities
• Robust analytics and reporting features
• Team collaboration support

Cons:

• Higher cost for advanced features
• May require time to learn all functionalities

12. Hootsuite

Hootsuite is a popular social media management platform that allows users to manage multiple social media accounts from a single dashboard. The platform offers tools for scheduling and publishing content, monitoring brand mentions, and analyzing social media performance. Hootsuite’s bulk scheduling feature makes it easy to plan and schedule content in advance, saving time and effort.

In addition to social media management, Hootsuite provides analytics and reporting features to track the performance of social media campaigns. Users can monitor key metrics, analyze audience engagement, and generate reports to measure the effectiveness of their strategies. The platform also supports team collaboration, making it easy for social media teams to work together and manage multiple accounts. Hootsuite’s comprehensive toolset and user-friendly interface make it a strong alternative to BuzzSumo for social media management.

Pricing plans:

Professional

The Professional plan is priced at $99 per month and includes 1 user and 10 social accounts. It offers unlimited post scheduling, best time to post recommendations, custom analytics and reports, a competitive benchmarking tool, an AI caption and hashtag generator, a unified inbox for all social accounts, basic social listening, Canva integration, and unlimited post boosting.

Team

The Team plan costs $249 per month and includes 3 users and 20 social accounts. In addition to all Professional plan features, it offers a link in bio tool, the ability to suspend scheduled posts, team roles and permissions, the ability to assign DMs to teammates, one custom-branded URL, and automatic link tracking.

Enterprise

The Enterprise plan offers custom pricing starting with 5 users and 50 social accounts. It includes all Team plan features plus an approval workflow, content library, automated engagement tools, single sign-on (SSO), unlimited ad spend, free Hootsuite Academy training, and optional add-ons like advanced social listening, advanced analytics, advanced inbox, and employee advocacy.

Pros:

• Comprehensive social media management tools
• Bulk scheduling feature
• Robust analytics and reporting
• Team collaboration support

Cons:

• Higher cost for advanced features
• Steep learning curve for new users

13. Brandwatch

Brandwatch is a powerful social listening and analytics platform that provides deep insights into online conversations and brand perception. The platform offers extensive social listening capabilities, allowing users to track brand mentions, analyze sentiment, and identify emerging trends. Brandwatch’s advanced analytics tools provide valuable data on audience demographics, engagement metrics, and competitor strategies, making it a comprehensive alternative to BuzzSumo.

In addition to social listening, Brandwatch offers tools for influencer identification and marketing. Users can discover relevant influencers, measure their reach and engagement, and leverage them for brand advocacy. The platform also provides detailed reporting and measurement features, helping users track the effectiveness of their campaigns and optimize their strategies. With its robust toolset, Brandwatch is ideal for large enterprises, PR agencies, and marketing teams seeking to understand online conversations and measure brand reputation.

Pricing plans:

Consumer Intelligence

Brandwatch’s Consumer Intelligence plan is tailored for researchers and analysts looking to delve into the vast amounts of online conversations. This plan allows users to search the world’s largest archive of consumer opinions for market insights, segment audiences and conversations in customizable dashboards, and analyze data at scale using industry-leading AI. It also includes features for distributing flexible, automated reporting and alerts across the business. Pricing is custom and based on the specific needs of the organization.

Social Media Management

The Social Media Management plan is perfect for social media managers and content marketers. It provides an all-in-one platform to manage all social media channels in one place, collaborate on content creation using a unified social calendar for both organic and paid posts, engage with the community through a centralized social CRM, monitor the brand using advanced social listening tools, and benchmark performance against competitors. Pricing varies based on the number of users and social profiles managed, with detailed quotes available upon request.

Influencer Marketing

For influencer marketers and agencies, Brandwatch offers a comprehensive Influencer Marketing plan. This solution streamlines influencer discovery, relationship management, and campaign reporting. Users can quickly search a database of over 30 million creators, save time by centralizing data, manage influencer relationships at every touchpoint, and run, measure, and report on multichannel campaigns. Pricing is customized to fit the specific needs of each business.

Pros:

• Extensive social listening capabilities
• Advanced analytics and reporting tools
• Influencer identification and marketing
• Comprehensive insights into brand perception

Cons:

• Higher cost for advanced features
• Can be complex for beginners

14. Mention

Mention is a media monitoring tool that tracks online mentions of your brand or keywords across various platforms. The platform provides real-time alerts for brand mentions, allowing users to stay updated on online conversations and manage their brand reputation. Mention’s sentiment analysis feature helps users understand the overall perception of their brand, making it a valuable alternative to BuzzSumo for brand monitoring.

In addition to media monitoring, Mention offers tools for influencer identification and engagement. Users can discover relevant influencers, track their mentions, and build relationships with them. The platform also provides analytics and reporting features to measure the effectiveness of media coverage and social media campaigns. With its focus on real-time monitoring and influencer engagement, Mention is a useful tool for businesses looking to manage their online presence and enhance their media strategies.

Pricing plans:

Solo

The Solo plan, designed for individuals, is priced at $49 per month when billed annually, offering a savings of $96 per year. This plan includes essential social listening and publishing capabilities, 2 alerts, basic alerts, 5,000 mentions per month, 1 user, and 1 account per social network.

Pro

Targeting small teams, the Pro plan costs $99 per month when billed annually, saving $192 per year. It features enhanced social listening, 5 alerts, basic alerts, 10,000 mentions per month, 10 users, and 10 social accounts. It also includes reporting features to track and analyze social media performance.

ProPlus

The ProPlus plan is priced at $179 per month when billed annually, saving $360 per year. It is designed for teams needing advanced monitoring and collaboration tools. This plan offers 7 alerts, both basic and standard alerts, 20,000 mentions per month, unlimited users, and 15 social accounts. It provides more precise monitoring results and improved team collaboration.

Company Plan

For large organizations, the Company Plan offers comprehensive features and is available upon request. This plan includes everything Mention has to offer, with advanced alerts for the most precise insights, 10+ alerts, 100,000+ mentions per month, unlimited users, and unlimited social accounts. Pricing is customized based on the specific requirements of the business.

Pros:

• Real-time brand monitoring
• Sentiment analysis for brand perception
• Influencer identification and engagement
• Comprehensive analytics and reporting

Cons:

• Data accuracy can vary
• Higher cost for advanced features

15. Ubersuggest

Ubersuggest is a keyword research tool that helps users identify relevant keywords and analyze their search volume, competition, and potential traffic. The platform offers features for keyword discovery, content ideas, and competitor analysis, making it a strong alternative to BuzzSumo for SEO and content marketing. Ubersuggest’s domain overview feature provides insights into a website’s SEO performance, including backlinks, top-performing pages, and organic search traffic.

In addition to keyword research, Ubersuggest offers tools for site audits and backlink analysis. Users can identify technical SEO issues, track their website’s search engine rankings, and discover link-building opportunities. The platform also provides competitive analysis features, allowing users to understand their competitors’ strategies and identify areas for improvement. With its comprehensive toolset, Ubersuggest is a valuable resource for SEO professionals and content marketers looking to enhance their online visibility.

Pricing plans:

Individual

The Individual plan is ideal for managing a single website, priced at $12 per month or $120 for a lifetime subscription. It includes 150 searches per day, 1 domain, 125 tracked keywords per domain, 5 competitors per domain, 1,000 page scans per domain, and 1 user.

Business

Designed for managing 2-7 websites, the Business plan costs $20 per month or $200 for a lifetime subscription. It offers 300 searches per day, 7 domains, 150 tracked keywords per domain, 10 competitors per domain, 5,000 page scans per domain, and 2 users.

Enterprise

The Enterprise plan is suited for managing 8-15 websites, priced at $40 per month or $400 for a lifetime subscription. It includes 900 searches per day, 15 domains, 300 tracked keywords per domain, 15 competitors per domain, 10,000 page scans per domain, and 5 users.

Pros:

• Comprehensive keyword research tools
• Domain overview and competitor analysis
• Site audits and backlink analysis
• User-friendly interface

Cons:

• Limited advanced features in the free plan
• Data accuracy can vary

16. GetKeywords

GetKeywords is a keyword research tool designed to help users identify relevant keywords and analyze their search volume, competition, and potential traffic. The platform offers features for keyword discovery, search intent analysis, and competitor keyword research, making it a valuable alternative to BuzzSumo for SEO and content marketing. GetKeywords’ content gap identification feature helps users find topics with high search demand and low competition, providing opportunities for content creation.

In addition to keyword research, GetKeywords offers tools for backlink analysis and competitor insights. Users can explore competitor backlinks, identify link-building opportunities, and analyze their competitors’ keyword strategies. The platform also provides search intent analysis, helping users understand the user intent behind specific keywords and tailor their content accordingly. With its comprehensive SEO toolset, GetKeywords is a valuable resource for SEO professionals and content marketers looking to enhance their search engine visibility.

Pricing plans:

Free

The Free plan is available forever at no cost, providing unlimited basic keyword research, audience insights, and relevant keywords by domain or URL.

Startup

The Startup plan costs $24 per month or $39 per month when billed annually. It includes 25 daily keyword searches with stats, 50 daily SERP searches with trend data, audience insights, keyword data by domain or URL, and priority support.

Growth

Priced at $29 per month or $49 per month when billed annually, the Growth plan offers 100 daily keyword searches with stats, 200 daily SERP searches with trend data, audience insights, keyword data by domain or URL, one member invite with shared limits, and priority support.

Executive

The Executive plan costs $39 per month or $69 per month when billed annually. It includes 500 daily keyword searches with stats, 1,000 daily SERP searches with trend data, audience insights, keyword data by domain or URL, two member invites with shared limits, and priority support.

Pros:

• Comprehensive keyword research tools
• Search intent and content gap analysis
• Competitor keyword and backlink insights
• User-friendly interface

Cons:

• Higher cost for advanced features
• Limited free plan options

17. Similarweb

Similarweb is a web analytics platform that provides insights into website traffic, audience demographics, and marketing strategies. The platform offers tools for website traffic analysis, competitor research, and market trends, making it a valuable alternative to BuzzSumo for understanding online presence and performance. Similarweb’s audience demographics feature provides detailed insights into the age, gender, location, and interests of a website’s visitors.

In addition to traffic analysis, Similarweb offers tools for competitive intelligence and market research. Users can analyze their competitors’ traffic sources, identify top-performing pages, and uncover marketing strategies. The platform also provides tools for digital marketing measurement, helping users track the effectiveness of their campaigns and optimize their marketing efforts. With its comprehensive analytics toolset, Similarweb is a valuable resource for businesses and marketers looking to understand their online presence and improve their digital strategies.

Pricing plans:

Starter

For individuals and startups, the Starter plan costs $125 per month when billed annually or $149 month-to-month. It includes 1 user, up to 100 website results per table, up to 1,000 keyword results per table, 3 months of historical data, and worldwide geo view.

Professional

The Professional plan is priced at $333 per month when billed annually or $399 month-to-month. It includes all Starter features plus 1 user, up to 500 website results per table, up to 5,000 keyword results per table, 6 months of historical data, and up to 3 custom industries.

Team

Ideal for marketing teams, the Team plan offers custom pricing and includes all Professional features plus up to 5 users, up to 10,000 website results per table, up to 50,000 keyword results per table, 15 months of historical data, and worldwide or local country filters. It also includes 10 custom industries, API access, and priority support.

Enterprise

Designed for large organizations, the Enterprise plan offers custom pricing and includes all Team features plus up to 10 users, unlimited websites per table, up to 150,000 keyword results per table, 37 months of historical data, and more. This plan also offers additional security features, conversion analysis, and custom insights and reporting.

Pros:

• Comprehensive website traffic analysis
• Detailed audience demographics
• Competitive intelligence and market research
• Digital marketing measurement tools

Cons:

• Higher cost for advanced features
• Data accuracy can vary for less popular websites

18. Vestorly

Vestorly is a content marketing platform that offers tools for content discovery, creation, and distribution. The platform helps users find high-performing content based on social media engagement and industry trends, making it a strong alternative to BuzzSumo for content curation. Vestorly’s content creation tools include a blog editor and social media post scheduler, streamlining the content marketing process.

In addition to content discovery, Vestorly offers features for content promotion and analytics. Users can schedule and publish content across various social platforms, track engagement metrics, and measure the performance of their content. The platform also provides SEO optimization suggestions to improve content discoverability in search engines. With its comprehensive content marketing toolset, Vestorly is a valuable resource for marketers and content creators looking to enhance their content strategy and online presence.

Pricing plan:

For detailed information on Vestorly’s pricing plans, please refer to their official website. Vestorly offers custom pricing based on the specific needs of content curation and management required by businesses and marketing teams. Their plans include advanced content discovery, creation, and distribution features.

Pros:

• Advanced content discovery and curation
• Integrated content creation and publishing tools
• SEO optimization suggestions
• Comprehensive content analytics and reporting

Cons:

• Custom pricing can be expensive
• Limited advanced features in the basic plan

19. Scoop.it

Scoop.it is a content curation platform that helps users discover and organize relevant content on specific topics. The platform aggregates content from various sources into personalized feeds, making it easier to stay updated on industry trends and relevant news. Scoop.it’s content curation tools allow users to save and organize articles, videos, and other content into personalized boards, making it a valuable alternative to BuzzSumo for content discovery.

In addition to content curation, Scoop.it offers tools for sharing and distributing content. Users can share curated content with their social media networks, embed content on their websites or blogs, and track engagement metrics. The platform’s integration with third-party tools enhances its functionality, making it a versatile tool for content marketers and professionals. With its focus on content curation and organization, Scoop.it is an excellent choice for those looking to enhance their content discovery and sharing efforts.

Pricing plans:

Free

The Free plan costs $0 per month and allows users to create and manage one topic page with limited features.

Pro

Priced at $14.99 per month when paid annually or $17.99 per month when paid monthly, the Pro plan includes unlimited topic pages, enhanced content searches, and basic analytics.

Plus

The Plus plan costs $67 per month when paid annually or $79 per month when paid monthly. It includes all Pro features plus advanced content searches, private topics, and additional branding options.

Enterprise

For organizations needing comprehensive content curation solutions, the Enterprise plan offers custom pricing and includes all Plus features plus additional user seats, custom integrations, and premium support and training.

Pros:

• Personalized content feeds
• Advanced content curation tools
• Integration with third-party tools
• User-friendly interface

Cons:

• Limited advanced features in the free plan
• No direct influencer discovery tools

Conclusion

Finding the right content research and social media analysis tool is crucial for enhancing your content strategy and boosting engagement. While BuzzSumo has been a reliable choice for many marketers, exploring alternatives can reveal tools with unique features tailored to your specific needs. From SEO PowerSuite’s comprehensive SEO management capabilities to Ahrefs’ extensive backlink database, and SEMrush’s versatile digital marketing toolset, each platform offers distinct advantages that can take your content efforts to the next level.

Ultimately, the best tool for your content research will depend on your budget, specific requirements, and the features you value most. Whether you prioritize affordability, advanced analytics, or a wide range of functionalities, there’s a suitable alternative out there. By evaluating the strengths and limitations of each option, you can make an informed decision and choose the tool that aligns perfectly with your content marketing goals.

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